Side Quests

Everything on this page is design I make outside client work, in my own time. Every piece started as my own idea: I wrote the brief, chose the direction and took it to the end myself. Some are concepts for brands I like, some are things I simply wanted to see exist.

AI-assisted

Santa Cruz Screaming Hand: It came back for it.
Nescafé Crema: One week's worth.
Lay's: It all starts here. Potato, the beginning of something crunchy.
Monster Pipeline Punch: Mornings don't negotiate.
Fanta Orange: Bursting with orange. Tear into the flavor.
Mugler: the bag, in black and white.
Jordan: You know the one. Forever recognizable.
Heineken: The sound of 6 PM.
Converse Chuck Taylor: Your shoes need better stories.
Scan me, wear me: a palette as a QR code. Beauty lives in details.
Monster Pipeline Punch: Punch first. Talk later.
Toblerone: Conquer the peak. A mountain worth climbing.
Apple AirPods: Lost, one AirPod. Reward: the other one.

Got an idea that doesn't fit into a full project or a full-time role?

or email me at [email protected]

Design by me, code by Bogdan Lazar • 2026